GVNG for Corporations and Businesses
Charitable giving can give any business a sense of purpose, beyond just making profits. It strengthens a company's connection to its community and helps build a common bond for management and employees. Charitable giving can strengthen a company's brand, especially when it's aligned with causes that customers care about. Businesses and corporations mostly do their charitable giving simply by donating to charities. That's noble and welcome, but it typically doesn't provide the brand lift and marketing opportunities that come from a company having its own charitable organization.
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